When was the last time I saw my yearbook? Um…
‘Where’s your yearbook?’ I have asked hundreds of people. Top three answers: Let’s agree that most print yearbooks are currently in a box. A few years from now, were that question asked an aging Gen Z’er, the three top answers may be: Okay, we have established why someone may want two yearbooks. One, apparently to […]
Unlimited Pages… Unlimited Memories… Full Inclusion
A number of years ago I was visiting with one of my advisors when a yearbook staff member came over and asked her if the sewing club was going to be in the yearbook this year. My advisor winced. This young woman had asked the same question last year. Ms. Kelly’s uncomfortable response was “Not […]
An Ode to Yearbook Advisors
A kinda sad fact… many Yearbook Advisors have to be coerced into being the Yearbook Advisors! “How could this be” you ask? Well, let’s parse this. Taking on the yearbook is like running a small business. Here are a few of the things to do list for a Yearbook Advisor: If you were aware of […]
Why Hasn’t the Print Yearbook Industry Created a PROPER Digital Yearbook?
Let me answer that with a personal story. As has been addressed in at least one other blog, I have been in the print yearbook industry since 1976 as a Sales Representative. That’s a long time to be in one job. Why didn’t I ‘move up’ or even ‘move over’ to a new job? Because […]
No Deadlines
WOW… no deadlines… REALLY? Most of my schools missed their print yearbook deadline, some by a lot. Deadlines are the most stress-producing issue for yearbook staff and especially for our beloved yearbook advisor. When deadlines are missed, bad things happen. From sleepless nights as editors/advisors try to figure out how to catch up, to doing […]
The Yearboxx Video
Question: How can you ‘watch’ your Yearbook? Answer: By embedding video in it! Ok, I am presenting a somewhat unfair comparison between a YearBoxx and a Print Yearbook. To get a short video into a print Yearbook, the only way to do it is using a QR code which will require the user to take […]
Revolutionizing the SENIOR SECTION
I believe that the most important part of the Yearbook is the Seniors. While the mission statement of a Yearbook is to preserve memories, its purpose is to celebrate the most iconic year in the Seniors lives. YearBoxx celebrates the Seniors in three places. Firstly, there is a traditional Senior Portrait Section, which looks very […]
Is Gen Z Ready For a Digital Yearbook?
Oh yes. Generation Z is the first generation to grow up digitally native. They were interacting with digital devices starting as early as age three and their first exposure was probably a cellphone. By the time they had their first cellphone, typically at age ten, they quickly became immersed in the cellphone culture. Youtube, Facebook, […]
Get ‘em both!
The yearbook concept is still wildly popular. Students want to preserve the memories of their school years. There are millions of print yearbooks being sold annually. So… why create another yearbook? Because two is often better than one. And while both preserve memories, they do it differently. The print yearbook can be touched (it will […]