Want to Raise More Money for Your Yearbook? Here’s How!
Yearbooks are more than just books; they are a collection of moments that capture the spirit of an unforgettable year. However, print yearbooks can also be expensive to produce. That’s where YearBoxx comes in, the migration to a digital yearbook means the cost is far lower (under ten bucks). So why sell ads? Well, YearBoxx is not just a game-changing digital yearbook, but it can be a powerful fundraising tool for yearbook staffs.
Yearbooks are funded in several ways; they are sold to the class; they are included in the senior dues (which is not really too different than the latter) and/or through ad sales.
With a print yearbook, a part of the money earned has to go to the purchase of the page that the ad is printed on. This could be between $50 and $70. In YearBoxx, there is no ‘page’ cost, so every cent the staff raises selling ads is kept by the staff. This also means the price of the ads can be lower and it also means the staff can sell as many ads as possible without worrying about ‘fitting’ them into the yearbook.
This makes selling yearbook ads stress free. There is no need to worry about meeting fundraising goals or cutting pages to save costs. Selling low-cost digital yearbook ads is easy. And… the ads are contemporary, digital, always accessible and can be interactive. They can contain digital coupons, something businesses will love. Also, due to the low cost, friends and family will be able to afford to purchase an ad. While the revenue per ad will be lower than a print ad, many more ads will be sold and will be easier to sell! Let’s dive into how your school can make the most of YearBoxx ad sales.
Three Types of Ads, Unlimited Potential
YearBoxx offers three different types of ads, each designed to maximize support and engagement:
- Business Ads: Local businesses supporting the school while gaining exposure.
- Friends Ads: Groups of seniors celebrating their friendship in a meaningful way.
- Family Ads: Parents honoring their child’s journey and achievements.
Each of these ad categories comes with different pricing options and customization features, giving you the flexibility to tailor your sales strategy to your school’s community.
Business Ads: A Win-Win for Schools and Local Businesses
Let’s talk about the first and biggest opportunity: business ads. Local businesses love supporting schools, and YearBoxx provides them with a unique advertising platform that’s engaging, digital, and always accessible.
Pricing: Business ads range from $25 to $100, making them affordable for all kinds of businesses.
Who to Target: Think pizza places, coffee shops, boutiques, gyms, bookstores, and any local spot that wants to attract students and their families. Even businesses owned by alumni or parents of students are great prospects!
Why Businesses Love It:
- Their ads won’t get lost or thrown away like print ads.
- They get long-term exposure since YearBoxx is always accessible.
- They can include links to their website or social media for instant engagement.
- Supporting schools builds goodwill in the community.
Selling Strategy: Equip your yearbook team with a pitch that highlights how businesses will benefit. Offer different ad sizes and premium placements to appeal to larger businesses. And don’t forget to follow up—sometimes a simple reminder is all it takes to close the deal!
Friends Ads: A Digital Time Capsule for Senior Friendships
Senior year is all about making memories with friends who’ve been by your side through the ups and downs of high school. Friend’s ads in YearBoxx let students capture those special bonds in a unique, lasting way.
Pricing: Typical Friends ads cost between $10 and $20, making them super affordable for students.
Customization: Students can include photos, inside jokes, fun messages, or anything that celebrates their friendship.
Why Students Love It:
- It’s a fun, personal way to be part of the yearbook.
- The memories last forever—no risk of losing the book in a moving box.
- They can share their ad instantly with family and friends.
Selling Strategy: Promote these ads on social media, at senior events, and through school announcements. Offer early-bird discounts or bundle deals to encourage more participation.
Family Ads: A Heartfelt Tribute from Loved Ones
Graduation is a big deal—not just for seniors, but for their families too. Parents, grandparents, and siblings love celebrating their graduate, and YearBoxx family ads give them the perfect platform to do so.
Pricing: Family ads range from $20 to $50, depending on size and features.
What Families Can Include:
- Baby photos alongside senior portraits.
- Personal messages of pride, love, and encouragement.
Why Parents Love It:
- It’s a forever keepsake, not just a one-time print ad.
- It’s interactive—videos and heartfelt messages make it even more meaningful.
- Their child can access it anytime, anywhere, even years from now.
Selling Strategy: Market family ads through school newsletters, parent emails, and PTA meetings. Set up an easy online purchasing system to streamline sales.
Why YearBoxx Ads Are Better Than Print Ads
Let’s be real—print ads in yearbooks have a limited lifespan. They’re cool for a little while, but eventually, the yearbook gets tucked away, and those ads stop being seen. But with YearBoxx, ads stay relevant and accessible forever.
Unlimited Space: No need to cram ads into a few pages. There’s room for everyone.
Clickable Links: Businesses can drive traffic to their websites or social media.
Videos: Families and friends can upload heartfelt video messages.
Real-Time Updates: Ads can be corrected or changed if needed.
Accessibility: No more digging through boxes to find the yearbook—everything is just a tap away.
Boosting Fundraising Success: Pro Tips for Yearbook Staffs
Here is a couple of ways to maximize ad sales:
Create Ad Packages: Offer different levels of ad placement (e.g., premium spots for higher prices).
Offer Discounts for Early Buyers: Create urgency with limited-time deals.
Use Social Media: Promote ad sales on Instagram, Facebook, and Twitter.
Set Sales Goals: Challenge your team to reach a specific fundraising target.
Make It Easy: Use an online system for quick and hassle-free purchases.
Final Thoughts: A Smart, Easy Way to Fund Your Yearbook
YearBoxx is more than just a digital yearbook—it’s a powerful fundraising tool that helps schools create unforgettable memories while raising the money they need. With business, friends, and family ads, you can make sure your yearbook is financially supported while giving students, families and the community something quite special.
For more details, visit yearboxx.com.
